The more you learn about a journalist’s story process and daily routine, the better you’ll be able to find stories that resonate with both the reporter and his or her audience. (via @k12pr)
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The answers to these five questions can say a lot about what stories a reporter is looking for and how you can help them find them in your schools.
What goals are set for you by your newsroom?
Understanding the specific targets that newsroom managers set for their staffs can help you better understand the types of stories that may help reporters reach those goals.
How many hats do you wear?
It’s rare to find a reporter who only covers one thing. Learning more about a journalist’s true beat structure can you help you find compelling story opportunities or reimagine an old pitch that failed.
How do you want to be pitched? Can I text you?
Many reporters now prefer to receive story tips by text, rather than by a phone call (that they won’t answer) or email (that they won’t read). Plus, it’s a faster, easier way to share info, photos, and videos.
When do you pick stories for the day/week/month?
Most newsrooms work in two shifts: Early morning and late night. late night. By learning when reporters begin their day and pick their stories, you can make sure your pitch arrives just when they need it.
When are your busy times?
For some reporters, it’s certain hours of the day. For others, it’s certain days of the week. And for others still, certain times of the year. Finding the sweet spot in a reporter’s schedule can help you determine the best time to reach out with that next great story idea, and when to just hold onto it for later so it doesn’t get lost in the shuffle.
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