The answers to these five questions can say a lot about what stories a reporter is looking for and how … More
Category: Featured
The No. 1 mental trick every job applicant must know for nailing their next job interview
If you’re looking to take your next step in your school communications career — or any field — here’s the one tip you should know going into your job interview.
Campus Facebook pages offer schools less payoff, but are still a must-have … for now
As Facebook has continued to tinker with its algorithms, fundamentally changing not only what your followers see but when they see it, the value of Facebook as a way to keep your community informed about what’s happening at your school has become greatly diminished.
The importance of good visuals in press releases and media pitches
Good visuals – namely photos, videos and graphics – have always been important to TV news for obvious reasons. But in the age of digital journalism, good visuals have become equally important for newspaper reporters, industry publications and even radio journalists.
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