The answers to these five questions can say a lot about what stories a reporter is looking for and how…
How to write a press release to make it the ultimate multitool
N ow more than ever, newsrooms are turning to news releases as a primary source of quick, easy-to-produce content that can help them make the most of their shrinking staff and the never-ending need for more material. That makes the press release the perfect doohickey for all the goals you need to accomplish as a communications professional.