5 questions to ask a reporter to help improve your story pitching

The answers to these five questions can say a lot about what stories a reporter is looking for and how … More

It’s not you, it’s me: Why reporters are rejecting your media pitch and how to move on from it

Whether in love or story pitching, rejection is hard.

How to politely fact-check a reporter in advance to avoid a mistake in reporting

For an industry that is so (rightfully) obsessed with getting the facts straight, it may come as a surprise to many outside the newsroom that there is no one, universally accepted process for journalists to fact-check their work.

Know your newsroom – not just your education reporter – when pitching a story about your school

Perhaps, too often when pitching to an outlet, we tend to think “who is the Education Reporter over there?” But if you’re relying just on “education reporters” to report on your schools, you may have a hard time getting their attention.

The importance of good visuals in press releases and media pitches

Good visuals – namely photos, videos and graphics – have always been important to TV news for obvious reasons. But in the age of digital journalism, good visuals have become equally important for newspaper reporters, industry publications and even radio journalists.