N ow more than ever, newsrooms are turning to news releases as a primary source of quick, easy-to-produce content that can help them make the most of their shrinking staff and the never-ending need for more material. That makes the press release the perfect doohickey for all the goals you need to accomplish as a communications professional.
Tag: press release
5 questions to ask a reporter to help improve your story pitching
The answers to these five questions can say a lot about what stories a reporter is looking for and how … More
Serving leftovers: How to warm up your cold story pitch and make that press release look appetizing again
What was once so hot and tantalizing is now just cold and ready for the Trash Bin. I could be talking about dinner leftovers. But I’m really talking about how a journalist sees a story pitch from something that happened more than about a day ago.
7 ways to use Constant Contact, Smore or any other newsletter program to improve your press release success rate
If you’re using Constant Contact, Smore or some other email system with stats to send out press releases, here are a few ways to use the system to improve your email pitching both in the short-term and in the long run…