A Resource for School Public Relations Professionals, Principals & Administrators
N ow more than ever, newsrooms are turning to news releases as a primary source of quick, easy-to-produce content that can help them make the most of their shrinking staff and the never-ending need for more material. That makes the press release the perfect doohickey for all the goals you need to accomplish as a communications professional.
Whether in love or story pitching, rejection is hard.
If you have an interesting story happening at your campus but the first attempt to pitch it to the media didn’t work out, here are few ways to break your story into its component parts to spin a new pitch that might yield better results.
If you find yourself stuck trying to write that next press release or campus magazine article, or the idea of committing words to paper makes you overly-anxious or self-critical, here are a few tips for pushing past the block.
As Facebook has continued to tinker with its algorithms, fundamentally changing not only what your followers see but when they see it, the value of Facebook as a way to keep your community informed about what’s happening at your school has become greatly diminished.
Perhaps, too often when pitching to an outlet, we tend to think “who is the Education Reporter over there?” But if you’re relying just on “education reporters” to report on your schools, you may have a hard time getting their attention.
If you’re an inexperienced videographer who finds themselves suddenly thrust into the job of shooting video at your next school event, here’s a simple trick that is easy to remember and easy to implement, even on your cellphone.
Good visuals – namely photos, videos and graphics – have always been important to TV news for obvious reasons. But in the age of digital journalism, good visuals have become equally important for newspaper reporters, industry publications and even radio journalists.
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