A Resource for School Public Relations Professionals, Principals & Administrators
N ow more than ever, newsrooms are turning to news releases as a primary source of quick, easy-to-produce content that can help them make the most of their shrinking staff and the never-ending need for more material. That makes the press release the perfect doohickey for all the goals you need to accomplish as a communications professional.
The answers to these five questions can say a lot about what stories a reporter is looking for and how … More
If you have an interesting story happening at your campus but the first attempt to pitch it to the media didn’t work out, here are few ways to break your story into its component parts to spin a new pitch that might yield better results.
(WARNING: This may be the nerdiest public relations/digital media post you read all year!)
What was once so hot and tantalizing is now just cold and ready for the Trash Bin. I could be talking about dinner leftovers. But I’m really talking about how a journalist sees a story pitch from something that happened more than about a day ago.
For an industry that is so (rightfully) obsessed with getting the facts straight, it may come as a surprise to many outside the newsroom that there is no one, universally accepted process for journalists to fact-check their work.
If you find yourself stuck trying to write that next press release or campus magazine article, or the idea of committing words to paper makes you overly-anxious or self-critical, here are a few tips for pushing past the block.
Perhaps, too often when pitching to an outlet, we tend to think “who is the Education Reporter over there?” But if you’re relying just on “education reporters” to report on your schools, you may have a hard time getting their attention.
Good visuals – namely photos, videos and graphics – have always been important to TV news for obvious reasons. But in the age of digital journalism, good visuals have become equally important for newspaper reporters, industry publications and even radio journalists.
K12pr 