A Resource for School Public Relations Professionals, Principals & Administrators
N ow more than ever, newsrooms are turning to news releases as a primary source of quick, easy-to-produce content that can help them make the most of their shrinking staff and the never-ending need for more material. That makes the press release the perfect doohickey for all the goals you need to accomplish as a communications professional.
The answers to these five questions can say a lot about what stories a reporter is looking for and how … More
Whether in love or story pitching, rejection is hard.
If you’re using Constant Contact, Smore or some other email system with stats to send out press releases, here are a few ways to use the system to improve your email pitching both in the short-term and in the long run…
K12pr 