The answers to these five questions can say a lot about what stories a reporter is looking for and how … More
Tag: Media
7 tips for recycling a story pitch that didn’t get picked up the first time (or maybe did)
If you have an interesting story happening at your campus but the first attempt to pitch it to the media didn’t work out, here are few ways to break your story into its component parts to spin a new pitch that might yield better results.
Serving leftovers: How to warm up your cold story pitch and make that press release look appetizing again
What was once so hot and tantalizing is now just cold and ready for the Trash Bin. I could be talking about dinner leftovers. But I’m really talking about how a journalist sees a story pitch from something that happened more than about a day ago.
7 ways to use Constant Contact, Smore or any other newsletter program to improve your press release success rate
If you’re using Constant Contact, Smore or some other email system with stats to send out press releases, here are a few ways to use the system to improve your email pitching both in the short-term and in the long run…
Know your newsroom – not just your education reporter – when pitching a story about your school
Perhaps, too often when pitching to an outlet, we tend to think “who is the Education Reporter over there?” But if you’re relying just on “education reporters” to report on your schools, you may have a hard time getting their attention.
The importance of good visuals in press releases and media pitches
Good visuals – namely photos, videos and graphics – have always been important to TV news for obvious reasons. But in the age of digital journalism, good visuals have become equally important for newspaper reporters, industry publications and even radio journalists.
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