Perhaps, too often when pitching to an outlet, we tend to think “who is the Education Reporter over there?” But if you’re relying just on “education reporters” to report on your schools, you may have a hard time getting their attention.
Category: Practical Tips
The easiest trick for shooting better video on your cell phone – and anyone can do it
If you’re an inexperienced videographer who finds themselves suddenly thrust into the job of shooting video at your next school event, here’s a simple trick that is easy to remember and easy to implement, even on your cellphone.
The importance of good visuals in press releases and media pitches
Good visuals – namely photos, videos and graphics – have always been important to TV news for obvious reasons. But in the age of digital journalism, good visuals have become equally important for newspaper reporters, industry publications and even radio journalists.
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