The answers to these five questions can say a lot about what stories a reporter is looking for and how … More
Category: Newsrooms
It’s not you, it’s me: Why reporters are rejecting your media pitch and how to move on from it
Whether in love or story pitching, rejection is hard.
7 tips for recycling a story pitch that didn’t get picked up the first time (or maybe did)
If you have an interesting story happening at your campus but the first attempt to pitch it to the media didn’t work out, here are few ways to break your story into its component parts to spin a new pitch that might yield better results.
Analytics: As newsrooms continue to ‘go digital,’ helping reporters meet their digital goal is key to media relations
(WARNING: This may be the nerdiest public relations/digital media post you read all year!)
How to politely fact-check a reporter in advance to avoid a mistake in reporting
For an industry that is so (rightfully) obsessed with getting the facts straight, it may come as a surprise to many outside the newsroom that there is no one, universally accepted process for journalists to fact-check their work.
Know your newsroom – not just your education reporter – when pitching a story about your school
Perhaps, too often when pitching to an outlet, we tend to think “who is the Education Reporter over there?” But if you’re relying just on “education reporters” to report on your schools, you may have a hard time getting their attention.
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