7 ways to use Constant Contact, Smore or any other newsletter program to improve your press release success rate

If you’re using Constant Contact, Smore or some other email system with stats to send out press releases, here are a few ways to use the system to improve your email pitching both in the short-term and in the long run…

Campus Facebook pages offer schools less payoff, but are still a must-have … for now

As Facebook has continued to tinker with its algorithms, fundamentally changing not only what your followers see but when they see it, the value of Facebook as a way to keep your community informed about what’s happening at your school has become greatly diminished.

Know your newsroom – not just your education reporter – when pitching a story about your school

Perhaps, too often when pitching to an outlet, we tend to think “who is the Education Reporter over there?” But if you’re relying just on “education reporters” to report on your schools, you may have a hard time getting their attention.

The easiest trick for shooting better video on your cell phone – and anyone can do it

If you’re an inexperienced videographer who finds themselves suddenly thrust into the job of shooting video at your next school event, here’s a simple trick that is easy to remember and easy to implement, even on your cellphone.

The importance of good visuals in press releases and media pitches

Good visuals – namely photos, videos and graphics – have always been important to TV news for obvious reasons. But in the age of digital journalism, good visuals have become equally important for newspaper reporters, industry publications and even radio journalists.